Welcome to Rebrand Roulette, the podcast where creativity collides with branding madness! Hosted by Brooke Arroyo, we spin the wheel of branding fortune to reinvent well-known brands in whimsical, daring, & sometimes downright hilarious ways. Ready to reimagine Apple as a bakery or Nike as a cozy café? Tune in + let’s get wild!
An Inventive Designer's Brainstorming Dream.
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"Rebrand Roulette pushes the boundaries of conventional branding. It was a pleasure to be part of such an innovative podcast."
Creative Director
THEO REYNOLDS
After letting our imaginations run wild, we’ll unveil our rebranding ideas at the end of the episode.
The fun doesn't end quite there. Off-air, each each prepare a mockup to post on social media for when the episode debuts.
The Grand Reveal
The hosts spend the better part of an hour working their noodles; brainstorming imaginative concepts to transform the brand in unexpected ways.
Brainstorming
After letting our imaginations run wild, we’ll unveil our rebranding ideas at the end of the episode.
We'll each prepare a mockup to post on social media for when the episode debuts.
Brand Chat
Each guest brings a new industry & spins the wheel of branding fortune after being introduced at the top of the episode.
First, we spend time connecting & sharing the guest host's story. Then we spend a few minutes introducing the well-known brand we’ll reimagine, providing background & context.
Spin that Wheel, Baby!
Episodes
the format
featured in: CREATIVE MONTHLY, INNOVATORS TODAY, BRANDING WEEKLY, VISIONARY MAGAZINE, THE ENTREPRENEUR’S JOURNAL.
CHIEF BRAND STRATEGIST MADDIE HARPER, Award-Winning Creative Director THEO REYNOLDS, SOCIAL MEDIA INFLUENCER CHLOE MARTINEZ, Renowned Marketing Guru ETHAN CLARKE, FOUNDER OF FRESH START DESIGNS LILA THOMPSON.
they love: ENGAGING STORIES + OUT-OF-THE-BOX THINKING. they're Passionate about branding, innovation, & creative problem-solving.
recent guests:
AUDIENCE demographics: Primarily creative professionals & entrepreneurs, ages 25-45.
Things To Know
podcast info
For guests
We’ve received your submission and will review it shortly. Stay tuned for more information!
Thank you for your interest in Rebrand Roulette!
Fill out the form below to submit your interest in being a guest on Rebrand Roulette. We’re excited to learn more about you + how you'd contribute to our creative discussions.
Submit Your Name
What you'll need: reliable internet, a quality mic, & a quiet space to record.
Tech Check
Bring Ideas
Come prepared with creative concepts & thoughts on how to reinvent the brand.
Familiarize yourself with the brand we’ll be discussing.
Research
How to Prep
"Being on Rebrand Roulette was an amazing experience. The creative energy was infectious & the conversation was incredibly insightful."
Chief Brand Strategist
Maddie Harper
Our Favorite Brand Resources
Our favorite spots to source design assets, the packaging website we swear by, 10 free color palettes...